Professionalisation and up-scaling of the Rejoué integration workshop.

  • Field of intervention
    Vocational training
  • Supported organization
  • Country and localization
    France, Paris
  • Supported people
    57 persons in difficulty of integration
  • Project helped in
    2015 - 2016 - 2017
  • Amount of the support
    41,000 euros

Rejoué, a French association created in 2010, is running an integration workshop for people in difficulty specializing in recycling secondhand toys and books.

Since 2015, the association has professionalized its action and has drawn up a strategic development plan with the ambition of consolidating and developing it in Ile-de-France. It aims to provide better training around toy recycling, increase the number of trained beneficiaries and increase its toy processing capacity. Solidarity AccorHotels supports Rejoué in its scaling up process by financing part of the costs related to these changes.

In 2017, Rejoué moved to Vitry-sur-Seine in an area of 2,000 m2, allowing the semi industrialization of its recycling activities, as well as the training of a greater number of employees in integration. The Mercure Paris Montmartre teams have been supporting the association since 2015 by organizing toy collections, internal sales of toys and promoting the project to a dozen AccorHotels establishments in the area, which in turn organize operations of support to Rejoué.

With the support of Solidarity AccorHotels and other hotels of the Group recently associated with our approach, this partnership continues to grow and it is a real satisfaction! In addition to the financial support we can provide to the association and to the social assistance we can provide to people in precarious situations, our teams have also been aware of sustainable development and were able to buy toys themselves at a lower cost.